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For entrepreneurs who have a personal brand that goes with their business, this style of About Us page might be better. You can treat your business as one important chapter in a much larger series of stories, starting at the beginning and ending where your ideal reader is introduced as a character. 40 Colori is a great model for About Us pages for small businesses. It provides a nice company overview, including a How We Work to give site visitors an inside look at operations. 40 Colori’s page holds promise to readers, telling a coherent story that increases trust and transparency.
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Buck Mason—a menswear brand—doesn’t shy away from images to showcase the soul and origins of its California roots. It’s a great example of how you can include visuals to tell a story and create a brand identity that goes beyond the usual wall of text. You can do the same with your brand—especially in the retail space. Tell the real story of how your product came to life. Share struggles, a-ha moments, and the key parts of the journey that got your brand where it is today.